Overview
We understand how crucial it is to an Estate Agent to keep their database engaged and ensure every lead is maximised. That’s why we’re have introduced significant enhancements to the nurturing element of our service, replacing the Market Update Reports with our new Market Insight Reports.
What’s New?
Our Market Insight Reports now incorporate the most comprehensive and robust data, primarily sourced from Land Registry results released monthly. This ensures the estate agents vendors receive the most accurate and up-to-date information about the property market, keeping their brand name front of their mind.
These reports include tailored insights, such as properties sold near the client, with detailed information on prices and dates. Additionally, they feature comparisons of local, regional, and national market trends, along with a dynamic interactive map showcasing sold properties by type, price, and date.
A glimpse of what is included:
Local Sold Property Statistics: Insights into recent property sales in the area, along with comparisons to previous periods.
Properties Sold Near You: Properties that have recently changed hands in close proximity to your home.
Top Local Transactions: Learn about the most notable property transactions.
Average Sold Prices: Get a clear picture of average sold prices by property type, not just locally, but also regionally and nationally.
Interactive Sold Property Map: Visualise the market activity in your area with our interactive map.
We’re also broadening the nurturing journey by sending these Insight Reports to all properties added to Acaboom, not just those with sent proposals. This means every client in the EA database will benefit from these detailed market insights.
Insight Reports will be sent monthly, ensuring the EA vendors stay informed and engaged regularly. The EA has flexibility to schedule these reports according to their preference.
Video tutorial:
Frequently asked questions:
How are postcode areas selected for Market Insight Reports?
The postcode areas shown on a Market Insight Report are determined by the property's Market Trends settings.
When postcodes are selected in Market Trends:
If one or more postcodes are selected in the property's Market Trends section for a specific property, those postcodes will be used on the Market Insight Report.
When no postcodes are selected
If no postcodes are selected in the Market Trends section for that property, the Market Insight Report will automatically use the postcode areas configured in the office's Coverage settings.
You can review and update these under:
Account > Coverage
Best practice
To ensure each Market Insight Report is tailored to the property's local market, we recommend selecting the relevant postcode areas in the property's Market Trends section.
If no postcodes are selected, the report will default to the office Coverage postcodes.
Please note that this feature is only available for England and Wales based estate agencies. and in order for it to work properly, you would need to have the correct postcode sectors added to your account.